In my opinion only three factors are of most important when we consider the earning through Adsense:
- Uniqueness and originality of your content. Which boosts your page impressions. And if you have these two qualities in your blog you will retain the traffic.
- Number and positions of advertisement placed on your blog or website.
- Number of page impressions.
- First of all try to get good traffic to your blog. That be can be achieved by creating unique and original content along with using proper keywords in proper density inside your article. So keyword research and some SEO tips will definitely help you.
- Use the combination of image and text adds. You know one image is equal to thousand words. Also remember only image adds might give your blog unprofessional look. So just balance them.
- Try to use standard add units in standard format. They looks professional and are not irretating.
- Use the tool 'above the fold' which tells you how better your placement is. If your adds above the fold indicated by this tool then you have highest chances of earning through them.
- Test your adds as being normal user to your site. If you can find them easily then it is good. If you can not find them then try to change the placement of adds.
- Use appropriate and clear theme for your blog.
- Try one horizantal add unit inside the navbar or above the post.
- Adsense has started ranking sites based on their pur adsense performance. You can find your blog's performance score by logging in your adsense account and if it is very low then try to increase the performance score by using the tips provided by Adsense.
- 3 to 4 units per page is always best. But beyond that you will loose professional look and feel of your blog.
- Sometimes you should experiment with your add placement and add types. That will give you some performance data.
- Do not block too much adds. That might prevent adsense from displaying some very relevant adds.
There are some other options like affiliate marketing and using some other online advertising network to monetize your blog along with Adsense. So as said earlier there are no particular steps that can be taken to increase your adsense earnings; though the only one way is to keep trying and keep experimenting until you start earning some good income from your blog.
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